农业B2C网站可用性的分析研究

Study on the usability issue of agricultural B2C website

介绍了农业B2C网站可用性的概念及其指标因素,并阐述了农业B2C网站现存的可用性问题及解决途径,为农业网站设计者加强网站可用性建设,从而吸引更多农民顾客提供了参考。

As the development of electronic commerce, more and more peasants begin to purchase farm produce through internet. Since website is the entrance of on-line shopping, it＇s usability plays an important role on influencing the behavior of peasant customers. This text first introduces the concept and factors of agricultural B2C website usability, then expatiates on the existent agricultural B2C website usability issues and the solutions. Thus it offers reference to the designer of agricultural B2C website to enhance the website usability and to attract more peasant customers.