中国传统吉祥图案在标志形象设计中的运用

The role of Chinese traditional auspicious patterns in the symbolizing image-designing process

中国传统吉祥图案是东方文化的一处独特景观,它题材广泛、内涵丰富。把其精神元素融入现代标志形象设计之中,使标志形象设计更具文化性与社会性,为古老的中国传统吉祥图案注入新的意念。

Chinese traditional auspicious pattern is a special view of China, and it has a wide range of topics and meaningful contents. Inserting the spirit into the symbolizing image - designing makes the designing be cultural and social, and injects the ancient Chinese traditional auspicious patterns with new ideas.