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教育管理视野下的中国大学品牌文化 被引量:2

Brand Culture of Chinese Universities in the View of Education Management
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摘要 品牌文化是市场经济条件下大学实现教育管理现代化和创建世界高水平大学的最佳选择,对中国大学和高等教育事业的发展具有重要的现实价值,是适应市场经济体制改革,增强大学核心竞争力的必然要求;提高办学水平和地位,实现大学跨越式发展的必由之路;吸引名师加盟,不断培育优秀人才的重要保证;塑造优秀的大学品牌形象,创办世界高水平大学的制胜法宝。 Brand culture is an optimal choice for universities to realize the modernization of education management and to build high-level universities of the world under the condition of market economy. It has important practical value for the development of Chinese universities and higher education. Brand culture is an inevitable requirement to agree with market economy system reform and to increase core competitiveness of universities, it is also the only way to increase standard and situation of universities and realize the leap-forward development, a guarantee to attract more famous teachers and cultivate excellent talents, and the talisman of success to create excellent brand image of universities and world-level universities.
出处 《商业经济》 2008年第8期118-119,共2页 Business & Economy
基金 黑龙江省普通高校人文社会科学重点研究基地基金项目(200753)阶段性成果
关键词 中国 教育管理 大学品牌文化 China, education management, brand culture of university
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  • 1Jeffrey,A.Meyerhardt,M.P.H,Robert,J.Mayer,杨昌山.结直肠癌的系统治疗[J].中国处方药,2005(10):23-25. 被引量:3
  • 2Rebecca Siegel,Deepa Naishadham,Ahmedin Jemal.Cancer statistics, 2013[J]. CA: A Cancer Journal for Clinicians . 2013 (1)
  • 3Michel Gonzalez,Antoine Poncet,Christophe Combescure,John Robert,Hans Beat Ris,Pascal Gervaz.Risk Factors for Survival after Lung Metastasectomy in Colorectal Cancer Patients: A Systematic Review and Meta-Analysis[J].Annals of Surgical Oncology.2013(2)
  • 4D. A. Bischof,B. M. Clary,S. K. Maithel,T. M. Pawlik.Surgical management of disappearing colorectal liver metastases[J].Br J Surg.2013(11)
  • 5Isabelle Sourrouille,Pierre Mordant,Léon Maggiori,Safi Dokmak,Guy Lesèche,Yves Panis,Jacques Belghiti,Yves Castier.Long‐term survival after hepatic and pulmonary resection of colorectal cancer metastases[J].J Surg Oncol.2013(4)
  • 6Joshua C Curtin.Novel drug discovery opportunities for colorectal cancer[J].Expert Opinion on Drug Discovery.2013(9)
  • 7R.P. Jones,H.Z. Malik,S.W. Fenwick,G.J. Poston.Perioperative chemotherapy for resectable colorectal liver metastases: Where now?[J].European Journal of Surgical Oncology.2013(8)
  • 8H H Tam,D J Collins,G Brown,I Chau,D Cunningham,M O Leach,D-M Koh.The role of pre-treatment diffusion-weighted MRI in predicting long-term outcome of colorectal liver metastasis[J].British Journal of Radiology.2013(1030)
  • 9D. A. Wicherts,R. J. de Haas,C. Salloum,P. Andreani,G. Pascal,D. Sotirov,R. Adam,D. Castaing,D. Azoulay.Repeat hepatectomy for recurrent colorectal metastases[J].Br J Surg.2013(6)
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