广东赴澳门自由行游客旅游消费行为研究

Research of Guangdong tourist visiting Macao's consuming behavior

根据对广东赴澳门自由行游客的抽样调查结果,对广东的自由行游客的基本特征以及旅游消费行为特征进行了分析。调查发现,来自广东的澳门自由行游客具有明显的年龄和性别特征;相对于内地游客平均消费水平来说,广东的自由行游客消费水平相对较低;广东的自由行游客在澳门停留时间较短,购物和娱乐是最大的两个消费项目,景区游览花费水平较低,广东游客的消费潜力没有得到有效释放。最后对澳门旅游业的发展提出了建议。

According to the inquiry result about individual visitors from Guangdong to Macao, the article analyzed the individual characteristic and consumption characteristic of individual visitors from Guangdong to Macao. Through the inquiry, we have found the individual visitors from Guangdong to Macao had distinctive characters on age and gender, and the average con- sumption level was lower than the mainland visitors, the stay duration of Guangdong individual visitors was relatively shorter, shopping and entertainment were two of the largest consumer items, the consumption in scenic areas was in a lower level, Guangdong tourists consumption potential has not been effectively released. Finally, the some merit of tourism in Macao had suggestions about develop been brought forward.