绍兴人文旅游的SWOT分析和发展战略

Shaoxin humanism tourism's SWOT analysis and development strategy

人文旅游近年来越来越受到人们的关注,作为人文旅游资源十分丰富的绍兴应当抓住这一机遇,大力开发和利用人文资源,使其旅游业的品质和形象得到进一步的提升。本文通过分析其发展人文旅游的优劣势和面临的机遇及挑战,进行了战略思考,并提出了一些建议。

Cultural tourism is increasingly becoming a hot topic in recent years. Shaoxing which abound with cultural resources should stand ready to seize the opportunities to cultivate and utilize the resources in a vigorous way, thus to accelerate the quality and image of the tourist industry. By analyzing the advantages and disadvantages of developing cultural tourism, the upcoming opportunities and challenges as well, the present paper deals with the strategic thinking and some suggestions are put forward in the meanwhile.