中部崛起下的武汉超市企业发展战略研究

Wuhan city supermarket enterprise development strategy research with central area's uprising strategy

在实施中部崛起政策的大背景下,作为全国大城市社会零售商品总额排名第六位的武汉市,其超级市场企业如何应对国外大型超市的进入,成为理论界与企业界关注的重要研究课题之一。本文概括了武汉超市的发展状况,分析了其与跨国超市之间的差距,并提出了相关的发展战略。

In the backdrop of the implementation of the rising of central China policy. Wuhan as the ranked sixth city of total retail sales of social commodities in China, its supermarkets how to deal with the coming of foreign large supermarket, become an important research topic in theoretical circles and the business community, This paper summarizes the development of the Wuhan supermarkets, and analysis of the gap between it and the transnational supermarket, and put forward the relevant development strategy.