中国文化产业国际竞争力分析

China culture industry international competitiveness analysis

本文章分析了中国文化产业国际竞争力水平的优势、劣势;提出了中国文化产业国际竞争力的对策:深化文化体制市场化改革,促进文化市场的繁荣与发展、调整文化企业发展战略、大力营建文化产业的人才工程、注重文化产业本土化,打造优势国际品牌。

This dissertation makes an analysis on the advantage and disadvantage of Chinese cultural industry in international cultural market and puts forward the solutions to the improvement of international competitive capability which are： further reform on the market of cultural mechanism; promoting prosperity and development of cu]tural market; regulation of development strategy of cultural enterprises; further construction of talent cultivation project and paying high attention to indigenous cultural industry to create our international brand.