苏宁赛点2008

Suning: Match Point in 2008

是"千年老二",还是逆转在即?当苏宁选择了与国美迥异的发展路线,它会得偿所愿吗?

Will year 2008 be crucial for Suning to rewrite the map of home appliance chain industry? For a long time,there has been a consensus among the public that Gome instead of Suning is the king in Chinese home appliance chain industry.With Gome's continuous acquisition and merger in the past three years,this has been confirmed again and again. However,according to the first quarter 2008 financial results released from the two companies respectively,just before China Entrepreneur had an exclusive interview with Zhang Jindong,Suning's founder and president,Suning Appliance(002024.SZ)got a better performance than Gome Appliance(0493.HK). Obviously,Gome is now being chased by Suning.The former expands based on M&A while the latter grows from inside and have made great progress through complete background management system and training projects.Both have made different choice in terms of growth strategy.Who will win?