摘要
我国是世界上最大的纺织服装生产国,但随着国内外经济形势的变化,纺织服装行业的持续发展受到巨大冲击。纺织服装企业要继续生存发展,就要坚持品牌战略。逐步积累企业资源,加强企业能力,调整经营管理体系,经过OEM-ODM-OBM三个阶段,由原来以生产为主的加工企业,转变为具有研发、生产、销售功能的品牌企业,建立完整的价值链。
China has the largest textile and garment industry in the world. However, as the environment is tuming worse,it continuous growth has been doubtful. They have to undergo three successive phases, OEM- ODM-OBM,to be an enterprise possessed the whole value chain.
出处
《东北电力大学学报》
2008年第3期8-10,共3页
Journal of Northeast Electric Power University
关键词
纺织服装企业
价值链
品牌战略
Textile and garment industry
Value chain
Brand strategy
