吉林省报业广告的现状及发展前景初探

The Initial Discussion of the Situation and the Development about the Newspaper Advertisment in Jilin Province

报业广告的刊载量是报纸得以生存和发展的重要条件之一,而如今的报纸出版发行面临着巨大的市场竞争等压力。如何在巨大的压力下获得发展的机会,如何能够在众多的竞争对手中获取有限的报业广告发行量,这是摆在报业广告经营者面前的一个重要的课题。本文从报业广告的优势、报业广告所面临的挑战、我省报业广告的收入现状、报业广告的现状以及报业广告的发展前景等几个方面作了简要的分析。希望能够对我省报业广告的发展提供可参考依据。

The pwblieation of the newspaper＇s advertisement is one of the important conditions for its living and developing. But nowadays, the publication of the newspapers faces the great pressure in the market competitions . How it can get a developing opportunity under this great pressure and how it can get the limited publications are the important projects the operators of newspapers advertisement that we have to face. The article simply analyses the advantages and challenges of the newspaper＇s advantages and also analyses the present income of the newspaper adbertisements in our province. At the same time it also talks about the analysis of the advertisements and the future of them. which aims to provide the refenenee on our newspaper＇s advertisement.