老龄化社会对中老年服装产业的呼唤

Aged Society Calling for Mid-old People's Clothing Industry

我国目前中老年服装行业比较落后,所占市场份额严重不足,而缺乏市场竞争力,这主要是因为服装行业对中老年消费观念评估出现偏差,对中老年人社会角色的认识存在偏颇。因此,国家应加强宏观调控和引导,调整服装行业结构,加大对中老年服装研究的支持与投资力度,增加中老年服装市场的有效供给。

At present, our mid - old people＇s clothing industry legs behind, lacks of competitive power, the reasons for these are that clothing industry makes deviational evaluation on mid - old people＇s consumption idea, deviational cognition on mid- old people＇s social actors and so on. The article puts forward some measures.