我国农产品自主品牌建设现状及对策分析

Current Condition and Countermeasures of the Self-owned Brands of Chinese Agricultural Products

中国是农产品生产大国,却不是农业品牌强国。本文分析了农产品自主品牌建设的特殊性和必要性,介绍了我国农产品品牌现状,指出其中存在的主要问题是品牌意识差、产品质量低、政府服务意识不够以及品牌缺乏开发规模等问题,最后针对现状给出树立品牌意识、规范质量标准、实行农业产业化经营、加强品牌宣传和推介等相关对策建议。

Though China is a great power in agriculture production, actually it is not the same in agriculture brand. This article firstly analyzed particularities and necessities of brand-buildig, presented the agriculture brand status in China. Then pointed out that the main problems existed were low brand consciousness, inferior quality, weak serving consciousness and lack of brandevelopment scales, etc. Lastly, it gave several countermeasures such as building up brand consciousness, normalizing quality standards, carrying Out industrialized management and enforcing propaganda.