社会认知中印象形成的记忆和认知表征研究

A STUDY OF THE MEMORY AND COGNITION REPRESENTATION OF IMPRESSION FORMATION IN SOCIAL COGNITION

本文以社会认知为出发点，考察印象形成记忆和认知表征；采用具体行为描述作为刺激材料，通过三个实验，１６０名被试，系统考察了印象形成中行为信息加工的方式。结果表明：（１）印象形成过程中，我们对行为信息进行精致加工编码，行为信息与品质相关，但它们是独立存贮在记忆中；（２）项目增加和项目丢失技术是区别精致加工和组织加工的有效工具。

This paper explores the memory and cognitive representation of impression formation in the area of social cognition.The stimulative materials were behavioral description. The settes had 3 experiments and 160 subjects. The roles of elaborative and organizational processing in impressing formation were studied. The results indicated: 1) The impression-formation subjects elaborated the behavior with trait imformation. The behavior description was related to trait information,Dnd each stored in memory separately ; 2) The technique of item-gain and item-loss was effective in discriminating elaborative processing from organizational processing.