摘要
旅游电子商务的定制营销包括信息收集、互动交流、定制产品设计和提供等过程,实施定制营销必须从建立信息共享平台出发,实行产业链的纵向、横向联合开发旅游产品模块,利用强大的电子商务数据挖掘功能为用户提供最满意的定制服务。
Customization marketing in tourism electronic commerce includes information collection, interactive exchange, designing and providing of customization products, and so on. The implementation of customization marketing should embark on the establishment of information sharing platform, the implementation of the industrial chain of vertical, horizontal joint development of tourism products module, using a powerful e-commerce data mining features to provide users with the most satisfied with the custom service, implements the industrial chain longitudinal, the crosswise unit exploitation tourism product module, uses the formidable electronic commerce data mining function to provide satisfied for the user has custom-made the service.
出处
《中国市场》
北大核心
2008年第32期50-52,共3页
China Market
关键词
旅游
电子商务
定制营销
数据挖掘
tourism
electronic commerce
customization marketing
data mining
