电子商务中的诚信缺失及对策

Countermeasures of Coping with Lacking of Credibility in E-commerce

目前,我国电子商务遭遇到一系列的道德问题,而诚信是调节我国电子商务活动的主要道德向量。因此,加强诚信建设是促进我国电子商务健康发展的重要途径。文章重点分析了加强诚信建设的重要性,指出了电子商务中诚信缺失的原因以及如何加强诚信的宣传、教育和普及,努力营造出一个诚实可信的社会文化环境。

At present, China＇s e-commerce face a series of ethical issues and integrity is the main moral vector of adjusting Chinese e-commerce. Therefore, the strengthening of the construction of credibility is an important way to promote the healthy development of China＇s e-commerce. The article focused on the analysis of the importance of strengthening the construction of credibility, pointing out the reasons that the deletion of e-commerce in the integrity and ways to strengthen the propaganda education and popularization of the integrity and strive to create an honest and credible social and cultural environment.