真维斯休闲装品牌市场分析

Market Analysis to the Leisure Wear Brand of JEANSWEST

通过对真维斯品牌成都市场的调查,考察了该品牌形象、顾客满意度、服务、竞争对手等情况,依据所获基本信息,对真维斯顾客的消费需求、消费心理和消费行为进行了重点分析,总结了真维斯品牌的成功经验,并提出了有针对性的合理化建议。

Through investigating to Chengdu market of the leisure wear brand of JEANSWEST, the brand image, customer satisfaction, the services and the competitors were investigated. According to this basic information, consumption demand, psychology and behavior were mainly analyzed in this paper; the successful experience of the brand of JEANSWEST was summarized, some rationalization proposals are submitted based on it.