摘要
企业年金制度的建立为保险公司提供了一个难得的发展机遇。在现有的法律框架下,保险公司应该首先明确自身及其主要竞争者的优势和劣势,并在自身比较优势基础上做出正确的角色选择。本文从保险公司的角度出发,探讨了在激烈的市场竞争中,保险公司如何利用自身优势参与企业年金市场。
The initiation of the corporate annuity policy offers a hard-to-get opportunity for insurance companies. Under the present legal framework, insurance companies should first ascertain their own advantages and disadvantages and those of their rivals, and make the correct role selection by means of comparison. From the view point of insurance companies, this paper mainly discussed how insurance companies could use their advantages to participate into the corporate annuity business in an acutely competitive market.
出处
《保险研究》
CSSCI
北大核心
2008年第8期29-31,38,共4页
Insurance Studies
关键词
企业年金
商业保险
保险公司
corporate annuity
commercial insurance
insurance companies