安徽省人感染高致病性禽流感健康传播项目效果评价

Effect evaluation of health education project about human avian influenza prevention in Anhui province

目的：评价在家禽养殖和加工／销售人员开展“预防人感染高致病性禽流感健康传播项目”的效果。方法：抽取安徽省两个项目县部分家禽养殖和加工／销售人员，采取小组访谈和问卷调查的方法评价项目干预前后知信行变化。结果：干预前后家禽养殖和加工／销售人员在禽流感预防的核心信息的知晓率由干预前的30．0％～57．5％提高到55．9％～88．2％，对国家预防和控制禽流感相关政策持赞同态度的由干预前的67．5％～82．5％上升到85．3～97．1％，认为自己作用非常重要．由干预前的67．5％上升为94．1％，与干预前日常接触禽类后很少防护相比，干预后被调查人员均注意手和衣物的清洗消毒。结论：人感染高致病性禽流感健康传播项目对提高禽类养殖和加工／销售者相关知识、信念和行为效果明显．传播干预策略有效，应建立一种持续、长效的健康传播机制。

Objective To evaluate the effects of health education project about human avian influenza prevention in poultry farming and processing staff/salesmen. Methods A cluster sample of poultry farming and processing staff/ salesmen in two counties in Anhui Province were investigated. Evaluation of the effects of the project was conducted in terms of interview and questionaire. Results After intervention the rate of the awareness of the core information about human avian influenza prevention was from 30. 0~57.5~ to 55.9~88.2~, the rate of people who were the national human avian influenza prevention and control policy holders from 67.5~82. 5~ to 85.3~97.1~, and the rate of people who thought themselves playing very important role in the prevention from 67.5~ to 94.1~. People investigated paid attention to the cleansing and disinfection of clothing after the intervention. Conclusion The effect of health education project about human avian influenza prevention is obvious. And a sustainable and long-- term health education mechanism must be established.