电子商务环境中个性化信息推荐服务的发展

Development of Recommendation of Individualized Information in the E-commerce Environment

基于因特网的电子商务蓬勃发展,信息强度和密度前所未有,用户数与项目数呈级数增长,个性化信息推荐服务显得越来越重要.电子商务下的个性化信息推荐系统在理论和实践上都得到了很大发展,协同过强推荐技术是最成功的个性化推荐系统.

Based on the vigorous development of electronic commerce, the information intensity and the density increase dramatically, the numbers of users and projects grow quickly, the service of personalized information recommendation appears more and more important. The personalized information recommendation system of electronic commerce has been developed largely in the theory and the practice area.