摘要
在分析大足旅游发展过程及现状的基础上,指出大足旅游在产品、形象和营销上存在的不足,从资源利用、产品延伸和整合开发、形象树立、市场营销等方面提出了大足旅游发展的措施。
Based on analysis of the development process and the present situation ,the insufficieney in the product,the image and the marketing are pointed out. Finally the development measures from the resources using, the product development, the image and the marketing are proposed.
出处
《重庆交通大学学报(社会科学版)》
2008年第4期36-39,共4页
Journal of Chongqing Jiaotong University:Social Sciences Edition
关键词
大足
大足石刻
旅游发展
旅游产品
Dazu
Dazu carved stone
tourist development
tourist product