对大足旅游发展的深度思考

On Dazu Tourist Development

在分析大足旅游发展过程及现状的基础上,指出大足旅游在产品、形象和营销上存在的不足,从资源利用、产品延伸和整合开发、形象树立、市场营销等方面提出了大足旅游发展的措施。

Based on analysis of the development process and the present situation ,the insufficieney in the product,the image and the marketing are pointed out. Finally the development measures from the resources using, the product development, the image and the marketing are proposed.