娄底市旅游品牌营销策略研究

On the Tourism Brand Marketing of Loudi City

娄底市旅游要走上品牌经营的道路，必须从品牌定位、品牌设计和品牌传播等多个方面进行营销努力，才能塑造良好的品牌形象。建立富有影响力的旅游品牌。

To create a good brand image and establish the attractive tourism brand Loudi City, tourism should embark on the road of brand management, should make every effort to market from several aspects such as brand positioning, brand design and brand communication.