1Tauber E M. Brand Franchise Extension:New Product Benefit from Existing Brand Name [J]. Business Horizons, 1981,24 (March/April): 36.
2Tauber E M. Brand Leverage:Strategy for Grow in a Cost-Control World [J]. Journal of Advertising Research, 1988,28 (August/September): 26-37.
3Aaker D A. Managing Brand Equity:Capitalizing on the Value of a Brand Name [M]. New York: The Free Press, 1991.
4Park C W,Jaworski B J,D J Maclnnis. Strategic Brand Concept-Image Management[J]. Journal of Marketing,1986,50(4):135 - 145.
5Keller Kevin Lane, Aaker David A. The Effects of Sequential Introduction of Brand Extensions [J]. Journal of Marketing Research, 1992,29(1):35.
6Boush David M, Loken Barbara. A Process-Tracing Study of Brand Extension Evaluation [J]. Journal of Marketing Research, 1991,28(1): 16.
7Sunde Lorraine, Brodie Roderick J. Consumer Evaluations of Brand Extensions: Further Empirical Results[J]. International Journal of Research in Marketing,1993,10(1):47.
8Broniarczyk Susan M, Alba Joseph W. The Importance of the Brand in Brand Extension[J]. Journal of Marketing Research, 1994,31 (2):214.
9Park C Whan, Milberg Sandra, Lawson Robert. Evaluation of Brand Extensions:The Role of Product Feature[J]. Journal of Consumer Research, 1991, 18 (2):185.
10Muthukrishnan A V, Weitz B A. Role of Product Knowledge in Evaluation of Brand Extension [J]. Advances in Consumer Research, 1991,18(May):407 -413.