摘要
核心竞争力是旅游目的地最重要的能力,对于目的地建设、形象打造和对外宣传促销都有着积极的作用。文章分析了旅游目的地竞争中的一些问题,提出培育目的地核心竞争力的建议和途径,希望能对旅游目的地建设起到较好的借鉴作用。
The key competitiveness is one of the most important ability of tourism destinations, and has positive impact on destination construction, image making and marketing, This paper analyzed the problems in tourism destination competition, and then proposed suggestions and ways on cultivating tourism destination key competitiveness, hoping the discussion can provide useful suggestions to the tourism destination construction.
出处
《改革与战略》
北大核心
2008年第8期43-45,共3页
Reformation & Strategy
关键词
旅游目的地
核心竞争力
旅游竞争战略
tourism destination
key competitiveness
tourism competitive strategy
