市场营销专业实践教学环节的误区与构建对策

The Misunderstanding of Practice Teaching of Marketing Major and the Countermeasures of Its Construction

实践教学是提高教学质量和增强学生创新能力的重要途径。传统的实践教学存在忽视实践教学的理论研究、以实践教学形式代替学生创新能力的培养等问题。以学生创新能力培育为目标,坚持实践教学与区域经济发展目标结合,对于大学生素质拓展和区域产业发展具有重要的现实意义。

Practice teaching is an important way to improve the quality of teaching and enhance the innovative ability of the students. The traditional teaching practice ignored the theoretical research on the practice of teaching students and replaced the cultivation of innova- tive ability with practice teaching. Taking the cultivation of innovative ability of students as the target and adhering to combining practice teaching and the target of regional economic development are of great realistic significance to students＇quality development and regional industrial development.