摘要
梳理与反思我国改革开放30年体育新闻传媒发展历程。认为:1978-1994年是我国体育新闻传媒改革开放、逐步发展阶段;1995-2008年,在中国体育立法、竞技体育职业化改革和生活方式发生改变的背景下,专业体育报纸快速发展之后逐渐理性发展;以中央电视台体育频道(CCTV-5)正式开播为标志,电视体育传媒走向繁荣;网络体育传媒异军突起。体育新闻传媒将向国际化、市场化、多元化和分众化方向发展。
It carded and reflected on the course of the development of China＇ s sports news media during 30-year reform and opening and considered that the period from 1978 to 1994 was the stage of China＇ s sports news media being reformed and opened and gradually developed; during the period from 1995 to 2008, under the background of the legislation of China＇ s sport and the professionalized reform of competitive sport and the change of life style, China＇ s sports news media gradually got rational development after rapid development of professional sports newspapers; taking the formal opening of CCTV-5 as a mark, TV sports media moved towards prosperity; network sports media suddenly emerged as a new force and sports news media would develop in direction of internationalization, marketalization, pluraliazation and groupization.
出处
《上海体育学院学报》
CSSCI
北大核心
2008年第4期6-10,共5页
Journal of Shanghai University of Sport
基金
上海市重点学科建设资助项目(Y0901)
关键词
中国
体育新闻传媒
改革开放
报纸
电视
网络
China
sports news media
reform and opening
newspaper
TV
network
