论大湘西民族文化旅游资源的开发策略

On Development Strategy of Ethnic Cultural Tourism Resources in Western Hunnan

本文通过对大湘西民族文化旅游资源现状的剖析,分析了大湘西民族文化旅游资源开发的基础及条件,提出了以张家界为龙头,以吉首为中心,以怀化为次中心的大湘西民族文化旅游构建格局,走"联合营销"式的开发模式,并探讨了大湘西民族文化旅游资源的开发策略及对策,为大湘西民族文化旅游业的发展进行了战略性的思考。

Based on the analysis of the status quo of national culture tourist resources in the western Hunan, this paper analyzes the foundation and the condition of national culture tourist resources development in the western Hunan, proposed that we should take western Hunan national culture traveling construction pattern, ＂the union marketing＂ development pattern, Zhangjiajie as the main item, Jishou＇as the center, Huaihua as the sub-center, discusses the strategy and the countermeasure for national culture tourist resources development in the western Hunan, and thinks strategically about its development.