以大学基金会为切入点 谋求高等教育持续强劲发展

Rely on the Committee of University Fund Raising to Promote the Sustainable Development of Higher Education

文章借鉴西方大学基金会成功推动大学发展的经验,提出我国可将发展大学基金会作为切入点,谋求高等教育的持续强劲发展。目前,我国大学基金会发展还存在许多问题,建议采取以下措施加强其管理与发展:建立健全相关的法律法规,形成有效的社会激励机制;培养、配备专业化、高素质的基金会工作队伍;改进其管理模式,建立有效的、科学的、规范的管理组织机构,提高运行效率;专家群体管理,科学权威决策,改善和推进其专业运作,实现稳步增值;用营造品牌形象的理念来设计、管理捐赠项目,使其获得社会的认可和赞誉;严格财务制度的管理,提高基金使用透明度。

It is stated that the development of university fired raising committee start up to prornote the sustainable progress of higher education due to the successful experiences of universities in Western countries. The present development of university fund raising committee in China is facing many problems. The following measures could be adopted to facilitate its management and progress： establish and perfect the relative law system to form effective social incentive mechanism;foster professional and high quality team to work for commlttee;improve the managing model and set up effective, scientific, standardized organization structure to increase operation efficiency; improve and promote the professional operation of fund raising committee through specialized management and scientific authoritative decision making; achieve the stable growth based on the original fund and obtain the social recognition and reputation through using the concept of brand image to design and manage donation projects;boost the transparency of fund use through strict financial system.