艺术价值与商品

Artistic Value and Commodity

艺术商品化是艺术作为生产劳动影响艺术价值的显在表现,而这方面的探讨大多陷于令人眼花缭乱的商品现象之中,誉之毁之,莫衷一是,其症结是理论的薄弱或缺失,因此实践二者关系的理论概括与分析是十分必要的。在商品中,艺术的本体意义与社会功能不再以单纯的艺术作品或艺术文本存在着,而是以商品的事实存在着。商品既有使用价值又体现为交换价值。两种价值的差异性共在,决定了艺术价值与商品的关系,实质也就是艺术作为商品所包含的价值结构关系,即艺术的"特殊使用价值"与艺术商品的交换价值的二重性关系,并现实化为艺术价值与商业价值的价值关系。这种关系的一个方面决定了艺术与商品存在着共在共荣的双赢可能性,另一方面也决定了艺术与商品之间存在着价值冲突的可然性。

It is necessary to discuss and analyze the dialectical relationship between artistic value and commodity ,for the commercialization of arts greatly influences the artistic value and there are different opinions about the relationship. Commodity is not pure artistic works or texts, it has both practical value and exchange value, which determines the relationship between artistic value and commodity, and in fact, the relationship between ＂special practical value＂of art and exchange value of artistic commodity, and eventually the relationship between artistic value and commercial value. Such relationship determines the win-win possibility between art and commodity, and conflict possibility between them.