服务品牌的动态传播模式被引量：2

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摘要本文借鉴传播学的传播模式理论,构建了服务品牌动态传播模式,并从品牌意义、营销渠道与受众三个层面及其相互关系作出分析阐释。

作者王小妤谢金文

机构地区上海交通大学媒体与设计学院

出处《现代商业》 2008年第26期151-151,150,共2页 Modern Business

关键词服务品牌营销传播传播模式

参考文献1

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现代商业

2008年第26期

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