试论商务英语教学中跨文化交际能力的培养

How to Cultivate Intercultural Communicative Competence in Business English Teaching

介绍了商务英语活动中的部分文化差异,进而对如何在商务英语教学中融入文化元素进行了探讨。同时强调要进行跨文化教育,就必须对传统的商务英语教学模式进行改革创新,也就是要求教师在教学实现从"主讲"到"主导"的角色转换。

This paper first introduces some culture differences in Business English activities, and then discusses how to take culture into Business English teaching, stressing that if intercultural education is to be practiced, it is imperative to reform and innovate in the traditional model of teaching Business English, which means teachers are urged to shift their roles from ＂leading speakers＂ to ＂ chief guides＂.