摘要
用手机看电视、下载视频和音乐、查询信息、收发邮件……这些人们期待已久的应用。也一度令移动运营商、SP／CP们激动不已。然而，热炒过后的移动多媒体，并未如人所愿迎来发展的春天。而是陷入停滞不前的尴尬境地。究其原因，网络能力不足、终端瓶颈未解决、内容资源单一、商用模式不成熟、多种标准“各自为政”等等，成为阻碍该业务快速发展的主要因素。反观这一市场比较成熟的日韩等国家，无不是以成熟先进的网络设施为基础，提供内容丰富、形式各异的业务产品，并辅以灵活多样的资费制度，以内容带动消费，以服务提升利润，从而促进了移动多媒体市场的繁荣。
Mobile multimedia once excited mobile operators and SP/CPs. It however, fails to develop so much as expected due to inefficient network capacity, unresolved terminal bottleneck, single content resources, immature commercial model, and not unified specifications. It must be admitted that any service has to experience a long period from its launch to maturation, with no exception for mobile media. At present the mobile multimedia market in China is still at an initial stage, and whether it can develop fast not only depends on the market environment and the habits of users, but also on the openness of industrial policy and the interaction among the links of the industry chain. The new round of telecommunication reorganization speeds up the growth of mobile telecommunication market. The launch of TD-SCDMA improved the capability of network, and can probably be a solution for terminal bottleneck. The Beijing 2008 Olympics provides a fabulous stage for some mobile multimedia services, and further stimulates the demands of customers. Each link of the industrial chain should seize this opportunity to deepen cooperation and accelerate the development of mobile multimedia which is expected to boom during the upcoming 3G period.
出处
《世界电信》
2008年第8期33-33,共1页
World Telecommunications
