现代平面设计中的中国元素——从2008奥运会的视觉设计谈起

On the Needs of the Modern Graphic Design Elements China——From the 2008 Olympic Games about the Visual Design

结合中国元素的平面设计是中国现代平面设计的一种趋势,通过各种平面设计的作品可以向人们传达中国博大精深的文化。2008年的北京奥运会所设计的一系列平面作品,对中国元素的运用达到了前所未有的高度。把书法、传统工艺、传统图案、古代哲学思想这些最具有中国民族化的元素都融入到作品当中。实践证明只有对中国传统文化进行深入的阅读和理解,中国的平面设计才能有更好的突破和发展。

It is a trend to integrate chinese elements into modern chinese graphic design. Through a variety of graphic design works, people can feel the broad and deep culture of China. The calligraphy, traditional crafts, traditional designs, ancient philosophy and such kind of traditional elements are integrated into a series of plane design works of the Beijing Olympic Games in 2008. Practice is testified, The Chinese graphic design will break and develop better, if we have an in-depth understanding of traditional Chinese culture, and integrate it into the design.