浅谈民营企业报刊与民营企业文化建设

Analysis On Private Enterprises Newspapers and Cultural Development of Private Enterprises

企业文化是企业的思想和灵魂。企业报刊作为载体和平台,对企业文化的建设、发展和传承有着重要的作用。民营企业报刊在引领、参与民营企业文化的建设中应将重点放在对内营造企业凝聚力、对外树立企业形象,体现企业文化个性、反映企业文化建设的"老板情节"上。

Corporate culture is the soul of the enterprises. Enterprises newspapers, as an important carrier of corporate culture and platform, plays an important role on the building of enterprise culture, heritage and development. Private enterprises newspapers in leading and taking part in private enterprises in the building of culture should focus on domestic enterprises to create cohesion and establish external corporate image, the corporate culture of personalized, reflecting the building of enterprise culture of the ＂bosses plot＂.