摘要
20世纪90年代有人称,传媒经济是"眼球经济""注意力经济"。然而,过分追求注意力会导致传媒社会责任感的缺失与公信力的降低。本文分析了传媒营销注意力的六种主要手段与积弊,对引导传媒走向影响力经济有积极的作用。
In the 1990＇ s, media economy was considered as ＂eyeball economy＂, ＂focus economy＂. However, overladen focns will result in the loss of meda＇ s social responsibility and the decrease of the public trust. Acquainting with the main means and accumulated disadvantages of media marketing focus is significant to leading meda to influence economy.
出处
《湖南人文科技学院学报》
2008年第3期62-65,共4页
Journal of Hunan University of Humanities,Science and Technology
基金
湖南省社会科学基金项目(07YBA0649)
关键词
传媒业
注意力经济
积弊
meda industry
focus economy
accumulated disadvantages
