摘要
电视广告中的人文关怀主要通过感性诉求、理性诉求以及感性诉求和理性诉求相结合的方式来体现。
Humanity loving care in television advertisement is embodied by perceptual demand, rational demand and their combination.
出处
《湖南人文科技学院学报》
2008年第3期96-99,共4页
Journal of Hunan University of Humanities,Science and Technology
关键词
电视广告
人文关怀
感性诉求
理性诉求
television advertisement
humanity loving care
erceptual demand
rational demand
