加强区域合作,联手打造山东水浒旅游线路——东平县与梁山县水浒旅游地名权之争的启示

Strengthening the Cooperation of Regional Tourism and Creating Water Margins Tourist Route of Shandong——A Revelation from the Dispute of Water Margins Geographical Name between Dongping County and Liangshan County

目前,梁山、东平、郓城、阳谷等水浒旅游四县相互争夺水浒客源,争夺地名资源,亟需加强区域旅游合作。建立水浒旅游区域合作机制是旅游经济发展规律决定的,是水浒旅游可持续发展的必然要求,是水浒旅游整体形象建设的要求。加强水浒旅游区域合作要努力构建以"水浒旅游开发管委会"为基础的合作框架,形成以政府、企业、行业为主体的多元合力,要以资源为基础,以市场为导向,形成鲁西水浒线产业分工系统。

Currently, four counties of Water Margins tourism aimed at tourist source and geographical name respectively. It is proposed that we need to further strengthen the regional tourism cooperation. Regional tourism cooperation is the result of tourism industry development, the sustainable development of tourist industry, and the establishment of a whole tour image of Water Margins tourism. To establish the regional tourism cooperation of Water Margins we should explore the fundamental frame of regional tourism cooperation which is based on the Management Committee of Water Margins, perfect the government, enterprise and business as the main force, follow the principles of ＂resource based and market oriented＂, coming into industry division system of Water Margins tourism in the west of Shandong.