我国医药流通领域中电子商务交易平台的应用分析

The applied analysis of the third-party E-commerce platform in the national medicine circulation

中国的医药企业在加入WTO后面临更为激烈的市场竞争环境,迫切需要运用电子商务来推动企业的发展。中国医药企业在应对国际化的市场竞争中,应把自己的传统优势同电子商务商业模式结合起来,尽快建立和发展医药行业的第三方电子商务交易平台,建立起医药企业成熟的电子商务应用体系。

After China＇s entry into WTO, the national pharmaceutical enterprises face more fierce competition in global market and badly need E-commerce to promote themselves to develop. In this case, China＇s pharmaceutical enterprises should combine their traditional strengths with E-commerce advantages, establishing and developing a third-party E-commerce trade platform and setting up a mature E-commerce applied system in pharmaceutical enterprises to survive in global market.