摘要
随着竞争的日益加剧,品牌已成为企业的核心资源,实施品牌战略是中小企业的成功之路。通过分析目前我国中小企业实施品牌战略存在的问题,有针对性地提出发展中小企业品牌战略的若干对策。
With the increasing competition, brand has become the core source for enterprises and brand strategy is the way for small and middle-sized enterprises to success. By means of analyzing China' s small and middle-sized enterprises' current issues on implementing brand strategy, some solutions of developing small and middle-sized enterprises' brand strategy are accordingly put forward.
出处
《廊坊师范学院学报(自然科学版)》
2008年第4期64-67,共4页
Journal of Langfang Normal University(Natural Science Edition)
基金
河北省社会科学院2007年度科研课题<中小企业品牌战略研究>成果
项目批准号:2007AJL02
关键词
中小企业
品牌
品牌战略
small and middle- sized enterprises
brand
brand strategy