我国中小企业实施品牌战略的现状与发展对策

Current Situation and Developing Countermeasures of Implementing Brand Strategy of China's Small and Middle-sized Enterprises

随着竞争的日益加剧,品牌已成为企业的核心资源,实施品牌战略是中小企业的成功之路。通过分析目前我国中小企业实施品牌战略存在的问题,有针对性地提出发展中小企业品牌战略的若干对策。

With the increasing competition, brand has become the core source for enterprises and brand strategy is the way for small and middle-sized enterprises to success. By means of analyzing China＇ s small and middle-sized enterprises＇ current issues on implementing brand strategy, some solutions of developing small and middle-sized enterprises＇ brand strategy are accordingly put forward.