品牌培育中的品牌形象代言人应用研究

Applied Research on Brand Image Prolocutor in Brand Cultivating

品牌形象代言人对于品牌培育具有多方面的贡献,了解品牌代言人作用机理、类型和应用策略,并加以创造性地运用是培育品牌的必然选择。

A brand image prolocutor contributes on many aspects of cultivating a brand; therefore, it is an inevitable choice for cultivating a brand to understand and creatively applying the mechanism, types and application strategy of a brand image prolocutor.