基于电子商务市场中“柠檬”问题的几点思考

Considerations of "Lemon" Issues in E-commerce Market

电子商务提供了一个具有无限优势的搜寻方法,但互联网上的"柠檬"问题因为网络的虚拟性实际上被强化了,它可能会降低人们对网络交易的信任感。以"柠檬市场"理论为出发点,分析了信任缺乏的内在机理,并提出了建立网络信任的策略思路。

E-commerce provided one to have the infinite superiority search method, but on Internet ＂lemon＂ question was strengthened in fact because the virtual network, it wiU possibly reduce the people to the network transaction trust. Take ＂the lemon market＂ the theory as a starting point, has analyzed the trust deficient intrinsic mechanism, and analyzed proposed the establishment network trust strategy mentality.