大众传媒影响下的高校德育

Moral Education in Institutions of Higher Learning under the Influence of Mass Media

大众传媒以其覆盖面广、影响频率高、传播内容杂、多信息、高时效、强视听、重参与等特点在监测环境、协调社会、传承文化、调节身心和提供娱乐等方面时常影响着受众。处在大众传媒包裹下的高校及其德育,已经飘浮在大众传媒的海量信息之中。大众传媒作为一柄"双刃剑",给当今高校德育带来了机遇,同时也带来了前所未有的挑战。大众传媒已经深刻影响着高校德育的地位、对象、内容、环境、方式与方法及德育效果。需要整合政府、媒体、从业人员、学生、教师以及高校的力量来加强高校德育的建设。

Mass media, with wide coverage, rich contents, high efficiency, and wide participation, constantly influence the people in environment monitoring, social negotiation, culture inheritance, body and mind adjustment, and entertainment. Institutions of higher learning and their moral education have been enveloped in a stampede of data from mass media, which means opportunities as well as challenges. Mass media have exerted profound influences on the status, objects, contents, environment, approaches and effects of moral education. The enhancement of moral education construction requires the integration of the efforts from government, media, professionals, student, teachers and universities.