产业集群品牌发展模式转换的实证研究

A Positive Study on the Transformation of the Mode of Industrial Cluster Brand

产业集群存在"覆盖"型和"依托"型两种集群品牌发展模式,实践表明,"覆盖"型集群品牌作为产业集群发展初期的粗放型模式选择,已经表现出诸多与集群进一步发展不相适应的问题。根据国内外学者的相关研究,文章提出建设集群品牌的基本假说,据此构建了集群品牌发展模式转换模型,并以浙江大唐袜业集群的品牌发展为实证,运用t检验和二项分布检验对该模型及假说进行了检验。本文的研究结果表明,"覆盖"型集群品牌模式的产业集群是有转变发展模式的愿望的,该模式转换为"依托"型集群品牌发展模式是可行的。

There are two modes of industrial cluster brand, the ＂coverage＂ style and the ＂relying on＂ style cluster brand. It has been proved by the practice that the former is the extensive mode in the early development of cluster brand, and it has manifested many problems in the further development of industrial clusters. According to the study of former researchers, the paper puts forward a basic hypothesis of building cluster brands, and constructs the model of transformation for the mode of cluster brand. The paper takes Datang socks cluster for an example, and tests the model with t- test and binomial distribution test. The result indicates that industrial cluster in ＂coverage＂ style cluster brand wishes to transform its mode, and it is feasible for this mode to transform into the ＂relying on＂ style cluster brand.