我国体育用品企业现状分析与个案研究的思考

Analyses and reflections on the status quo of sporting goods enterprises and case studies in China

通过分析我国体育用品企业目前的发展情况、面临的发展机遇和各种挑战,结合相关的研究,对体育用品企业个案研究的理论意义和实践意义进行了分析和思考,提出企业应支持个案研究,研究成果也应切实为企业服务等建议.

By analyzing the present condition and the facing development opportunity and challenges and referring former research, discuss the practical and theoretic meaning of the single - case study of sports goods enterprise . At last, we advise the research result should serve the enterprise.