广告翻译中影响传播的几个因素

An Analysis on Several Factors Influencing Advertising Translation

广告是商业活动的重要组成部分,广告翻译的质量受到了业界人士的普遍关注。从文化差异、情感传递、审美差异、语言差异、法律等方面入手,探讨影响广告翻译的因素。

Chinese import and export are increasing tremendously and more attention is paid to the quality of advertising translation. This paper attempts to make a deep study from the perspectives of cultural differences,emotional conveyance, aesthetic differences, language differences and law, which affect advertising translation.