刍议北海文化旅游资源开发

On the Exploitation of the Beihai Culture Tourism

文化旅游是现代旅游业发展的灵魂。近些年来,潍坊旅游业得到了快速的发展,但是和周边地市相比,还是落在了后面。其主要原因是文化旅游做得还不够。发展文化旅游,就需要文化旅游资源作为基础。悠久的历史造就了深厚的北海文化旅游资源。北海文化旅游资源开发的方向和重点是研究、发掘北海文化,进行有效的品牌城市建设;加强北海文化旅游资源的研究和宣传力度,整合山水、文化旅游资源;搞好具有地方特色的旅游纪念商品的开发与经营;提高旅游服务人员的素质。

Culture tourism has become the soul of the modern tourist development.Recently,the tourism of Weifang was in fast development,but fell behind compared with the peripheral prefecture.The main reason for this is that cultural tourism has not done enough. To develop the cultural tourism,the cultural tourism resources are its foundation.The long history of The Beihai brings up a profound cultural tourism resources to Weifang.In the future,it is the direction and key point in developing The Beihai Culture tourism resources in Weifang：Excavate The Beihai culture,carrys on the brand urban construction effectively;strengthen research and advocacy of The Beihai culture tourism resources,Integration of scenery and cultural tourism resources;do well in the development and the management of business tourism commemorative merchandise with local characteristics;Improves the personnel quality of traveling service.