“凡勃伦效应”与自主品牌建设

"Veblen Effect" and the Construction of Independent Brand

"凡勃伦效应"告诉我们,品牌越著名,产品溢价越高。与市场经济发达国家相比,中国在自主品牌建设方面还存在巨大的差距。因此,加强对这一问题重要性的认识,从而切实改变中国产品在国际市场上的弱势地位,提高企业竞争力,已成为当务之急。

＂Veblen Effect＂shows that the more famous the brand is, the higher the product premium is. Comparing with the developed countries in market economy, China has the huge disparity in the construction of independent brand. Therefore, it has become urgent to realize the importance of this question, to change the weak status of our product in international market earnestly, and to enhance the enterprises＇ competitive power.