摘要
培育与开发体育市场,必须(1)建立与社会主义市场经济相适应的思想体系;(2)拓宽体育事业发展之路;(3)加强体育市场的调测和营销;(4)大力培训体育经营人才;(5)加强体育市场的管理和立法工作。
In order to cultivate and develop our sports market, we (1) have to foster ideas suited tosociatlist market economy; (2) to widen the route for sports development; (3) to reinforce in-vestigaton of and sales in sports market; (4) to train qualified persons for physical management; (5) to strenghten the administration and legislation of sports market.
出处
《体育与科学》
CSSCI
北大核心
1997年第2期39-40,38,共3页
Sports & Science
关键词
体育市场
开发
研究
sports market
development
investigation
