潍县萝卜品牌的形成及发展战略

Formation of Weixian County Radish Brand and Strategy of Development

综述了潍县萝卜品牌的形成原因,除自身的营养价值和优越的地理位置外,更主要的是重视科研立项,增强品牌效应,推广标准化、规模化生产,保障了潍县萝卜质量安全。创建萝卜协会,全方位拓展海内外市场是潍县萝卜经济腾飞的关键之所在。

This paper reviews the formation of Weixian County radish brand. Except its nutritional value and excellent geographical location, the more important is scientific research project, enhancing the brand effect and promoting standardization and large-scale production. Then the quality and safety of Weixian County radish are safeguarded. Establishing the radish association and expanding market both at home and abroad in all directions are the key to the economical growth of Weixian County radish.