摘要
全运会品牌构建离不开品牌形象的确立和VI设计。运用文献资料法和逻辑分析法,探讨了全运会品牌形象特征及其VI设计的原则,分析了十一运会的VI设计。全运会品牌形象具有历史性、民族性、文化性、体育性、地区性和国际性的特点。
The construction of the National Games＇ brand is inseparable from the establishment of brand image and Ⅵ design. With literature and logic analysis methods, it discussed characteristics of National Games＇ brand image and principles of Ⅵ design, analyzed the Ⅵ design of the 11 th National Games. The brand has the characteristics of historic,nationalism, culture, sports, regionalism and internationalism.
出处
《山东体育科技》
2008年第3期11-13,共3页
Shandong Sports Science & Technology
