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杭州高星级酒店收益管理现状调查研究 被引量:1

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摘要 随着收益管理理论的逐步成熟,收益管理在酒店行业也逐步得到重视和应用。文章通过调查问卷的形式,以杭州高星级酒店相关管理人员为调查对象,并运用SPSS系统对调查数据进行可信度分析,均值分析,因子分析和方差分析,对杭州高星级酒店收益管理的现状得出相关结论,并提出收益管理在酒店今后发展中的部分建议。
作者 彭磊义 唐斌
出处 《无锡商业职业技术学院学报》 2008年第4期58-61,共4页 Journal of Wuxi Vocational Institute of Commerce
基金 浙江省旅游科学研究重点项目(2007ZJLY-A-04) 浙江商业职业技术学院2008科研项目
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